APMA’s Project Arrow to help get new talent in auto manufacturing

The Business + Higher Education Roundtable (BHER) has recently announced its support for the Automotive Parts Manufacturers’ Association (APMA)’s Project Arrow: a fully Canadian designed and produced zero-emission concept vehicle.

BHER said APMA is a new work-integrated learning partner and that the goal is to attract new talent into the Canadian automotive parts manufacturing sector. They plan to do this by providing students with an opportunity for hands-on experience with the project.

As to the how of it all, APMA in partnership with Fanshawe College, Georgian College, and ApprenticeSearch.com, will create more than 300 work-integrated learning experiences — including bootcamps with showcase events, industry networking, and mentorship activities — around Project Arrow. These activities are meant to provide hands-on experience for students.

“This innovative approach addresses both Canada’s net-zero commitments and the automotive manufacturing sector’s need for new talent pipelines,” said BHER in a news release, adding that the partnership “is one of the many ways that BHER is taking a leadership role in building pathways to green careers.”

Details about Project Arrow are available here.

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