BC’s first Porsche Centre following the brand architecture concept, Destination Porsche, has opened in Richmond Auto Mall. Originally announced in 2016, the new flagship location is a partnership between OpenRoad Auto Group (OpenRoad) and Dilawri Group of Companies (Dilawri).
The 75,000 square foot state-of-the-art dealership features three levels including a spacious new and pre-used vehicle showroom, custom guest amenities, a special delivery area, and 15 cutting-edge service bays. The building was specially designed to accommodate Porsche’s full E-Performance range of vehicles, including electric drive and plug-in hybrid models such as the Porsche Taycan, Panamera 4 E-Hybrid, and Cayenne E-Hybrid.
“Porsche Centre Richmond embodies all that Porsche is known for — innovation, modern design, and sustainable luxury,” says Christian Chia, CEO of OpenRoad Auto Group. “We are proud to have partnered with fellow industry leader Dilawri to bring this project to life. Together, we not only share a breadth of market knowledge, but also understand the value of sustained, consistent, world-class service. Porsche Centre Richmond will deliver this and more.”
The dealership becomes BC’s first Porsche Centre to follow the brand’s new corporate architecture concept, Destination Porsche, and reflects the brand’s heritage and innovation, and is designed to become a gathering place for the Porsche community.
“Porsche Centre Richmond’s opening expands and enhances Porsche’s footprint in Canada, giving our customers even more opportunity to experience the iconic, heritage brand,” says Ajay Dilawri, President of Dilawri Group of Companies. “We are pleased to be working with OpenRoad on this joint venture, as we continue to align on many core values, particularly in terms of customer satisfaction and overall excellence in the dealership experience.”
Porsche Centre Richmond is the second Porsche dealership for both automotive groups. OpenRoad currently has Porsche Centre Langley in the Langley Auto Collection in its portfolio, while Dilawri operates Porsche Centre Vancouver. Porsche Centre Richmond is located at 13171 Smallwood Place in the Richmond Auto Mall.