Karmak, Inc. announced last week that they have acquired Mobile Dealer, a dealer mobile app and digital solution provider for automotive, RV, motorsports and powersports dealerships; and Truckmore, a heavy-duty fleet management solution. The combination of these two software specialists aims to “usher in a new era of digital innovation and productivity for dealerships across every department in sales, service, parts, operations, and F&I,” according to the Karmac report.
“We’re honoured to join the Karmak family! The synergy between our two companies is astounding,” said Tony della Busa, President & CEO, Mobile Dealer. “In today’s mobile-connected world, where just about everyone has a smartphone, the joint solution will help dealerships to better connect with prospects, convert them to customers, and effectively retain loyalty throughout their ownership lifecycle.”
Mobile Dealer’s product portfolio includes Dealer Mobile App, Customer Portal, Loyalty Rewards, Monetized Coupons, Strategic Geofencing, Analytics, and Mobile Payments.
By joining together, Karmak and Mobile Dealer will help businesses “unlock the true value of their systems, empowering customers to effectively manage their vehicles, service and parts, schedule service appointments, access detailed service history, view warranties, F&I purchases, redeem loyalty rewards, personalized coupons, order parts & accessories, and make mobile payments all through the convenience of their smartphones,” said della Busa.
“We are excited to welcome the Mobile Dealer team and their clients to the Karmak family,” said Jim Allen, CEO, Karmak. “Unlocking customer data in the dealership’s systems and making it available for both the dealerships and their customers is key to increasing customer retention and driving storewide profitability. The more skillful a dealer becomes in applying data to grow customer intimacy and personalization, the greater the loyalty.”
“The Mobile Dealer acquisition complements Karmak’s growth strategy to transcend beyond traditional DMS,” said John Cowan, Vice President of Business Solutions, Karmak. “We are working to surround customers with an ecosystem of solutions that work together to provide a superior experience to our customers’ customers.”