Is Tesla reaching “saturation point” in California?

November 4, 2022

Tesla’s dominant market share of the electric vehicle market in California slipped again this year, according to Reuters’ calculations based on government data from January to September, as rivals up their games. Tesla controlled 73 per cent of the battery electric market in California from January to September, the lowest level since 2018, according to new vehicle registration data from the California Energy Commission. Tesla had a 75 per cent share in 2021 and 79 per cent in 2020. Tesla’s sales in California — home to its first factory — accounted for 15 per cent of the automaker’s global deliveries last year, according to Reuters’ calculation. California is the biggest U.S. state for zero emission vehicles, which also includes hydrogen fuel cell, and plug-in hybrid-electric vehicles, and accounts for 18 per cent of new car sales in California this year. Tesla still sold more electric vehicles in this key market than during the same period a year ago, but rivals including Hyundai Motor stepped up sales of newer models, giving buyers more choice. Read original article here.

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