Automotive vet Steven Landry joins DecisioningIT board of directors

Steven Landry

Auto industry veteran Steven Landry has joined the board of directors of DecisioningIT, a well-known Canadian player in finance decisioning solutions. The company, which has recently expanded their services from Quebec into Ontario and British Columbia, plans to continue expansion throughout Canada and launch in the United States. More than 100 Canadian dealers are signed on to use DecisioningIT’s Lucy platform, which provides numerous financing options to consumers.

“We’re honoured to bring Steven Landry on as our board member,” said Rosa Hoffmann, Chief Executive Officer of DecisioningIT. “I have known Steven for years and have seen his success in the industry. I have a lot of respect for him as a professional and as an individual. I trust his opinion of the automotive sector.”

Landry brings over 30 years of industry experience to the board, having served as President of Chrysler Europe, and president of Chrysler Realty, USA and Canada, before taking over as president and CEO of Daimler Chrysler Canada. More recently, he served as president and CEO of AutoCanada. Currently, he is president of Panther LLC, a private strategic advisory for automotive OEM and dealerships, as well as energy infrastructure.

“I am excited to join DecisioningIT and work with its leadership team to help grow the company,” said Landry. “I look forward to helping DecisioningIT provide ever-expanding options to both prime and non-prime consumers.”

Through its platform, Lucy, DecisioningIT’s predictive AI technology allows dealerships to view several lenders offering the best options for consumers in a matter of seconds. Dealerships will soon also integrate the D.IT widget on their websites, allowing consumers—from prime to non-prime—to pre-qualify themselves in less than 16 seconds with several lenders. This is to become available by the end of the year.

“Steven will be an instrumental player in helping us grow in the U.S. market, and I look forward to working with him,” Hoffmann added.

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