Genesis Motors Canada first auto company to partner with Forbes Travel Guide

Genesis Canada is illustrating its commitment to offering customers luxury experiences by partnering with Forbes Travel Guide. The new Genesis Retail Experience Centre team members will have the benefit of the world-class customer service training through Forbes Travel Guide as part of a new partnership between the two organizations. It’s the first time Forbes Travel Guide has worked with a company in the automotive sector, and the aim is “to provide customers with an elevated in-person experience in addition to the At Home (concierge) services that Genesis guests have come to enjoy,” according to a new release from Genesis Motors Canada.

“We are thrilled to be the first automotive partner of Forbes Travel Guide, not only in Canada, but in the world. We continue our efforts to establish the new standard for luxury vehicles in Canada and we will now do the same for the guest experience,” said Eric Marshall, Director of Genesis Motors Canada.

Genesis distributors are opening more new Genesis Retail Experience Centres in the coming months across the country, and the Forbes Travel Guide team will work with Genesis Motors Canada and the national network of distributors to share leading luxury hospitality practices that will “resonate with guests visiting Genesis to acquire their new vehicle and as part of their ownership experience after delivery.”

“Using its service excellence solutions, Forbes Travel Guide is dedicated to working with a broad range of best-in-class companies like Genesis Motors Canada that have made a commitment to service excellence an important part of the business strategy,” said Hermann Elger, CEO of Forbes Travel Guide.

Beginning in 2023, Genesis distributors who consistently demonstrate the highest levels of guest service will be eligible for recognition as “In Partnership with Forbes Travel Guide” in a manner similar to how leading hotels, resorts, and spas around the world earn recognition for hospitality excellence.

“Genesis distributors who earn recognition ‘In Partnership with Forbes Travel Guide’ will truly be the best of the best in our industry, delivering an automotive purchase and ownership experience founded upon the same exacting standards and hospitality experiences our guests enjoy when travelling to a Forbes Travel Guide Star-Rated hotel,” said Marshall.

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