Although they have been traditionally very similar when it comes to technology and innovation, last year BMW outsold Mercedes and became the world’s favourite premium car brand, following a nine per cent increase compared to 2020 volumes. In contrast, Mercedes-Benz Cars (excluding Smart and vans), recorded a decrease of five per cent. BMW has benefited from an increasing demand for its most popular models, whereas the brand from Stuttgart suffered from an aged C-Class and E-Class. BMW increased its volume sales in China, Europe, USA and Japan-Korea, while Mercedes recorded decreases in those four markets. Read the original article.
