Giving back a priority for London car salesperson

As a successful car salesperson, Morgan Crosbie is putting his earnings into helping the environment and actively promoting the automotive industry’s shift towards going green.

The 32-year-old, who works for Finch Chevrolet Cadillac Buick GMC in London, said he looks at his job as a lifestyle.

“I’m kind of conscious about climate change and what my legacy has on the environment, based on me being a car salesman and also a car guy,” he told Canadian auto dealer. “I have a Corvette and an Escalade, and those aren’t great for the environment, but fun to utilize. I wanted to find ways to try to offset it.”

He sponsors a competition in conjunction with the City of London Community Gardens Project. He is also trying to keep ecology alive in the area, sponsoring a program with the Upper Thames River Conservation Area.

For the last two years, Crosbie has conducted a tree planting event with the non-profit organization ReForest London to correspond with Earth Month. He purchases trees from a local business, Little Creek Tree Farm.

Last year half of three tree purchases were used to promote education with elementary school children planting them, and the other half were planted in areas needed in the city. Crosbie originally paid for the trees by placing a dollar amount of the number of cylinders of each car he sold. This year, he is donating a set monthly amount.

The trees will be planted April 30. He is doing a social media campaign to organize volunteers for it.

“London is Forest City and trees are the most recognizable way of offsetting carbon,” he said. “There’s a lot of different ways, but (tree planting) is an easy way to do it. More importantly I’m trying to get across the underlying notion that car companies can be concerned about the environment, and we’re getting ready to contribute to a green movement.”

He says he is heavily involved in promoting electrification, not just from a personal ethics perspective, but also from a business standpoint. “If the governments and everyone else wants us to do that, it doesn’t make a lot of sense to not get involved,” he said.

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