Despite massive progress from the automotive retail industry to shift to digital retailing, consumers still see this option as lacking, according to market research from Capital One Financial Corp. “Dealers believe they made a big move in digital, and therefore transparency,” said Sanjiv Yajnik, President of Financial Services, in an interview with Forbes. “Customers say, ‘Wait a minute. They’re not really making this thing transparent.’” The information is based on the company’s recent annual Car Buying Outlook survey. (Source: Forbes) Read the original story…
