Genesis opened its first Retail Experience Centre to begin operations in North America in London, Ont. on December 10—a major milestone for the company and its business model.
“We’re pleased to open our first Retail Experience Centre and provide customers with a new way to interact with our brand and products in their communities,” said Lawrence Hamilton, Executive Director of Genesis Motors Canada.
The company’s experience centres aim to provide consumers with access to an omni-channel experience so they can easily transition between online and in-person services, and based on their preferences. Genesis said all transactions will continue to be completed online, while still offering its suite of services that include at-home test drives and a valet service.
“Customer experience has always been our top priority and served as the foundation of the brand since its inception,” said Hamilton. “We’re furthering this commitment by developing new facilities that give customers even greater control of their purchase and ownership experience.”
The company will operate the new facility through its partnership with the Finch Auto Group.
Genesis currently has seven additional retail experience centres in construction across Canada. All 30 distributors in the country plan to build retail centres in the next several years.
