Ontario’s Policaro Group announced its first non-fungible token (NFT) collection aimed at raising funds for the dealership’s foundation.
An NFT is a unit of data stored on the ledger, the blockchain, and can be sold or traded. Non-fungible tokens can take several forms and are anything living in the digital world that cannot be replaced. It can be digital art, digital files, trading cards, songs, licenses or photos.
“At Policaro Group, we are redefining every aspect of the automotive experience,” said CEO Francesco Policaro. “Art and technology are so integral to the luxury automotive experience, which is why we’re excited to offer this exclusive NFT celebrating Porsche, while also supporting the Policaro Foundation.
The NFT, titled Fear and Loathing (inspired by the Porsche 356), was designed by Toronto-based artist Tru Elmore. Net proceeds (including resale proceeds) from the sale of the collection will be donated to the Policaro Foundation—a non-profit organization founded by the dealership group.
“Through events, including Heart Month and its annual Track Day at the Canadian Tire Motorsport Park, the (Policaro) Foundation brings together employees, customers, and the communities the Policaro Group serves to support SickKids (the Hospital for Sick Children), among other Canadian charitable organizations,” said the group.
