AutoVerify announced a new partnership with iA Dealer Services that will see the latter company’s products integrated into AutoVerify Spotlight to help dealers generate more finance and insurance (F&I) profits.
The integration is part of the Digital Merchandising function in the AutoVerify Digital Retailing Suite. AutoVerify Spotlight highlights iA Dealer Services products on the dealership website. The idea is to boost the chance that a customer will buy these products when time to close the deal.
“Consumers are increasingly doing more research before their first visit to a dealership,” said George Steinsky, Vice President of National Sales at iA Dealer Services. “AutoVerify enables consumers to gain a better understanding of our products and coverages in advance.”
He said the company believes this will be “a great advantage” for their dealers, since studies indicate that “consumers using tools like AutoVerify are more comfortable buying because they have some prior knowledge of the products being offered by the F&I Manager.”
As for AutoVerify’s President Marty Meadows, he called the move “a win for car shoppers, a win for dealers and a win for both AutoVerify and iA Dealer Services,” since educating the consumer can provide them with a better experience, while dealers benefit from selling more F&I products.
