Interbrand recently revealed the top brands of its 2021 Best Global Brands ranking, with Tesla (#14) making the biggest leap up the list.
Tesla is the fastest growing brand of the past year, with a significant 184 per cent increase in brand value after re-entering the rankings in 2020, according to the company.
“It’s worth calling out Tesla’s growth over the past year—a three-figure increase in brand value is unprecedented in the past 22 years of Best Global Brands,” said Charles Trevail, Global CEO, Interbrand. “Tesla is a brand that epitomizes the importance of brand direction, agility and participation, so I’m unsurprised Tesla made the biggest leap up the Best Global Brands ranking in 2021.”
While Tesla has yet to enter the top 10, tech continues to dominate this area—with no changes to the top three (Apple, Amazon, and Microsoft). The remainder of the Top 10 companies include Google (#4), Samsung (#5), Coca-Cola (#6), Toyota (#7), Mercedes-Benz (#8), McDonald’s (#9), and Disney (#10).
Trevail said direction, agility and participation are three key themes they observed as driving brand growth over the past year, and that the fastest risers “significantly outperformed” other brands in those three areas.
The average brand value increase this year is 10 per cent, which is more than 1.3 per cent in 2020, thanks in large part to the economic disruption caused by the pandemic. Technology is the fastest growing sector with an average brand value change of 23 per cent year-on-year. The company also notes that it is the most valuable sector by average brand value.
“The brands growing faster than the long-term average growth rate are delivering when it comes to direction, agility and participation—by setting a clear strategic direction, pivoting rapidly, and bringing consumers on a journey,” said Gonzalo Brujo, Global President, Interbrand.
