Moving forward, SCI MarketView will now be known as taq Automotive Intelligence—a move that reflects the company’s shift towards what it considers as reinventing or re-imagining how vehicles are bought and sold.
SCI MarketView specializes in technology and customizable solutions to boost digital touch-points for the customer buying experience. It is well known for its lead management response and customer engagement technology solutions, along with the training they provide.
“From our roots as SCI MarketView, we are driven by the idea to continuously modernize the customer buying journey,” said company CEO Alan Bird. “With decades of knowledge and experience, an innate understanding of the value of data, and a drive to revolutionize areas of the auto industry, we have evolved into taq Automotive Intelligence.”
The company is focused on creating a smarter way to sell vehicles, and is preparing for this shift in how the business operates. It also re-aligned its senior leadership team and named John Currado, who has more than 30 years of industry experience, as president of the company.
“taq team members have a keen desire to innovate and it’s my passion to lead them,” said Currado. “We will make our customers better at selling to the new, digital savvy buyer, each of whom has their own unique path to purchase.”
The company plans to unveil new and updated services this fall.
A more in-depth look at what the company is doing will be included in the October issue of Canadian auto dealer, via an interview with Alan Bird and John Currado.
