Quorum recently announced that it will sell its Lead Generator software as a GM Retail Excellence Program (REP) certified product.
Its software was named a certified product under the GM REP by General Motors of Canada. That tool uses analytics so that dealerships can find customers searching for their next vehicle—including consumers with a positive equity position in their trade-in vehicle.
“Under the GM REP program, we are selling Lead Generator with our best-of-class Autovance Desking software and QAnalytics,” said Quorum President and CEO Maury Marks, adding that “Quorum will be cross-selling these products to XSellerator GM customers and dealerships need to have a certified solution in place for the 2021 GM REP rewards.”
Quorum is a North American company that offers products such as XSellerator (its Dealership Management System (DMS)), DealerMine CRM, Autovance (retailing platform), and Advantage (a showroom system),


