Quorum to sell lead generation software as GM REP certified product

Quorum recently announced that it will sell its Lead Generator software as a GM Retail Excellence Program (REP) certified product.

Its software was named a certified product under the GM REP by General Motors of Canada. That tool uses analytics so that dealerships can find customers searching for their next vehicle—including consumers with a positive equity position in their trade-in vehicle.

“Under the GM REP program, we are selling Lead Generator with our best-of-class Autovance Desking software and QAnalytics,” said Quorum President and CEO Maury Marks, adding that “Quorum will be cross-selling these products to XSellerator GM customers and dealerships need to have a certified solution in place for the 2021 GM REP rewards.”

Quorum is a North American company that offers products such as XSellerator (its Dealership Management System (DMS)), DealerMine CRM, Autovance (retailing platform), and Advantage (a showroom system),

About Todd Phillips

Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at tphillips@universusmedia.com.

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