PureCars taps Dealer-FX’s Kate Colacelli as Chief Marketing Officer

PureCars, a provider of digital marketing technology and services for dealers, named Guy Super as Chief Revenue Officer and Kate Colacelli as Chief Marketing Officer.

“Guy and Kate demonstrate not only the growth PureCars has experienced, but also our ongoing commitment to helping our customers clearly see the value we bring to their business,” said Jeremy Anspach, CEO of PureCars.

Colacelli hails from Dealer-FX and until recently was their vice president for marketing. She has more than 20 years of industry marketing experience, and is described by the company as having a proven track record in the areas of digital and social marketing strategy, branding and public relations. She will be responsible for PureCars’ marketing activities.

As for Guy Super, he has nearly 20 years of industry experience, was vice president of sales for Outsell, and previously an award-winning sales director with Dominion Enterprises. Super will be responsible for driving sales acquisitions, while helping current dealer clients improve the value they get from the company’s digital advertising resources and solutions.

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