Car Media 2.0 is now a certified vehicle merchandising vendor for Jaguar Land Rover dealers in Canada, which means OEM dealers will be able to buy their services through the JLRC Digital Certified Program.
That opportunity will arrive in the fourth quarter of 2021. At this point, Car Media 2.0 services about 17 per cent of JLR merchandising needs in Canada, based on its news release.
“We are excited about becoming a certified vehicle merchandising vendor offering our Car Pics 2.0 Full and Self-Serve Capture options through the JLR Canada Digital Program,” said Randy Price, Head of Accounts and Strategic Partnerships at Car Media 2.0.
He said the addition to the program reinforces their belief that vehicle merchandising is crucial in an industry that relies more on digital. “We look forward to helping our new and existing JLR clients drive their image forward,” said Price.
According to the company, JLR Canada is the fourth OEM in Canada to include a vehicle merchandising pillar to its digital program.
