Quorum expanded its DealerMine Business Development Centre (BDC) services to include collision centres, thanks to its long-standing and strategic partnership with AutoCanada.
“Expanding our BDC offering to include collision centres aligns well with our expertise in service and allows our dealer partners to continue to drive more business into their fixed operations,” said Maury Marks, President and CEO of Quorum.
The company will provide lead generation services that help book more service appointments. Both companies collectively developed and now deliver BDC services to all AutoCanada collision centres.
“We knew we had untapped opportunities for collision repair in our service operation, but we were struggling to capture these opportunities,” said Michael Rawluk, President of AutoCanada. “The initiative with DealerMine has been instrumental in not only capturing more incoming opportunities, but also driving more bookings through outbound marketing.”
Quorum offers services such as XSellerator (DMS), DealerMine (CRM), Autovance (retailing platform), and Advantage (a showroom system for independent dealerships).
