Pixel Guru and 360 Agency announced a partnership that will see one company extend their reach across North America, while the other enhances its offerings for automotive retailers.
As its name suggests, Pixel Guru is focused on images; it offers a mobile application designed for dealerships that allows them to take photos of new and used vehicles. Specifically, the company said the app allows dealers to post professional photos of their vehicle processed by artificial intelligence.
“The association with 360 Agency will allow Pixel Guru to accelerate its growth while offering a product that fits with the agency’s innovative digital strategies,” said Pier-Olivier Beaupré, Co-founder of Pixel Guru, in a news release.
The joint press release states that the app allows dealers to create “consistent high-quality images from multiple angles” that can be personalized with the store’s branding for each vehicle in their inventory. Dealers can then provide consumers with more information about a particular vehicle directly on their website.
“Our service differentiates itself with its speed, but also its simplicity,” said Beaupré. “It is possible to obtain professional images downloaded directly into the dealer’s CMS of all vehicles in inventory quickly and put the focus on the product.”
As for 360 Agency, the company provides a full range of solutions designed to optimize online and in-dealership sales—including automotive e-commerce solutions, a Desking application, CRM optimization and CMS platforms, digital advertising management and optimization, and more.
The new partnership will allow Pixel Guru’s app to act as a complement to 360 Agency’s offerings, while targeting the need for dealers to improve their online purchasing experience.
“With Pixel Guru, dealers are able to showcase their product to facilitate the online car buying process,” said Louis-Yves Cloutier, President and CEO of 360 Agency. “For 360 Agency, the mobile application is a necessary tool for online sales and fits perfectly into our complete range of digital products and our mission to optimize the electronic commerce of our customers.”
From a corporate values, mission, and ethical standpoint, Cloutier said the two companies are “very close” and fit together “very well.”
More details about how the partnership and app works are discussed in this interview. The interview is in French with English subtitles.
