Hyundai collaborates with Snapchat on AR lens

Hyundai collaborated with Snapchat to launch an augmented reality lens so Snapchatters can inspect the Hyundai Kona and its latest features without going to the dealership. They can also do so by scanning the Snapcode. “Snapchat provides the perfect platform to encourage our audience to engage with the Hyundai Kona in a different way, while also seamlessly integrating our campaign character, The Mopster, into the AR Lens,” said Helen Gilmartin, Product Portfolio Marketing Manager, Hyundai Australia. (Source: CarAdvice) Read the original story.

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