TRADER has announced the winners of its 2021 autoTRADER.ca Best Priced Dealer Awards, which recognizes Canadian dealers for their consistent and transparent pricing practices on the company’s marketplace.
“We’re excited to bring back the autoTRADER.ca Best Priced Dealer Awards to give dealers this well-deserved recognition for demonstrating industry-leading pricing practices,” said Ian MacDonald, Chief Marketing Officer at TRADER. “We are dedicated to reinforcing consumer trust and confidence through fair and accurate pricing, so it gives us great pleasure to award partners who share this vision.”
This year, they are honouring 241 dealers across the country. Award-winners are identified based on an analysis of the top dealerships on the autoTRADER.ca marketplace that have the highest percentage of “Good” and “Great” price badges on their vehicle inventory. The analysis is done with the autoTRADER.ca iQ Inventory Algorithm, which analyzed the real-time pricing data of more than 450,000 cars on the marketplace.
The awards are one of several initiatives by TRADER meant to help reinforce the idea of a trusted purchase environment for consumers on its marketplace. The company’s goal is to build immediate consumer confidence in dealers who price competitively, while supporting Canadians who prioritize price guidance in the car purchase journey.
The winners of the award receive trophies to display in their dealership, along with a badge.
“Last year’s awards prompted an overwhelming reception from dealers,” said MacDonald. “We received several reports from dealers confirming that trophies and digital VDP badges encouraged positive feedback from clients and had a tangible impact on customer perception.”
The full list of winners can be found here.
