Tahir Ayub, previously a partner at PwC (PricewaterhouseCoopers), has been tapped as OpenRoad Auto Group’s new Executive Vice President & Chief Financial Officer.
In his new role, he will be expected to steer the business through its next stages of growth, overseeing the company’s accounting services as well as its finance and treasury areas within the group’s shared services.
“With our recent expansion into Ontario and our continued momentum towards transforming and growing our business, I believe that Tahir’s strategic mindset, business transformation focus, and dynamic problem-solving abilities will be invaluable to our growth and expansion plans,” said Christian Chia, CEO of OpenRoad Auto Group.
Ayub spent more than two decades as a partner at PwC, working extensively with privately-owned businesses. He also held leadership roles in British Columbia, Alberta, Ontario, and globally. He was educated in the United Kingdom, held several senior positions managing various aspects of global businesses, and is a former member of the Canadian Leadership Team (2014-2018) in Ontario.
As a member, Ayub was “responsible for markets and industries, the territory investment fund, was part of the risk management committee, and actively contributed to assisting the CEO and the rest of the executive team,” according to OpenRoad Auto Group’s news release.
The company said he has a proven track record for developing and building international teams to service organizations like the CPP Investment Board, and has serviced private and public companies delivering audit, tax, and consulting services in Canada and internationally — including IPOs.
“His sector experience and expertise include consumer products, forestry, retail, transportation, food, manufacturing, real estate, technology and private equity for local, national and international businesses,” said OpenRoad Auto Group, also noting that Ayub is poised to provide strong leadership and guidance in his new role with the company.



