Digital marketing provider PureCars is now certified to offer digital advertising resources for fixed ops through the Toyota Parts and Service Program in the United States, thanks to a recently expanded partnership with the OEM.
The move means that OEM partners can design, develop, and deploy advertising campaigns for fixed ops. The program’s custom advertising plans include things like search, display, social media, and video — and are tailored to meet the specific parts and service needs of Toyota dealers, according to PureCars.
“Fixed ops have proven to be a continually vital part of every dealer’s business, especially during the COVID-19 pandemic when keeping cars serviceable for transport is paramount,” said Jeremy Anspach, CEO of PureCars.
He said dealers see the value in promoting their fixed ops business, and are “leveraging a wide array of digital advertising channels in order to do so, knowing that drivers are on a multitude of digital screens either for work or leisure activities.”
The company said its digital advertising data indicates that dealership spending on fixed ops advertising has increased 67 per cent between mid- to end-June.
The digital advertising program aims to help Toyota dealerships remain “digitally competitive” against other local dealerships that represent competing brands on search results pages. “It also provides Toyota dealers with the latest advertising strategies and techniques, as well as technologies from Google and Facebook,” said PureCars.
The program was also designed to help boost user traffic to Toyota dealer websites with the goal of seeing an uptick in fixed ops appointments and overall revenue.
