Infiniti announced the launch of a new program that will allow customers of the brand to customize the entire new vehicle shopping process to fit their needs and convenience.
Known as Infiniti Now, the program ensures customers can shop online and register for the OEM’s new contactless test drive program — which can be done through participating dealerships.
“Scouting for, and securing a new vehicle these days is different than it was a few months ago,” said Jennifer Dobbs, Senior Manager of Marketing Communications at Infiniti Canada. At Infiniti, we saw this as an opportunity to make the customer experience more seamless for everyone involved.”
Dobbs said the new program enhances the ownership and shopping experience for consumers by providing them with all their options upfront and by using digital tools. The program was designed to be intuitive for both current and new customers, so they can access the contactless test drive program and shop online more easily.
The Infiniti Now program also allows customers to connect directly with dealers, who in turn will be able to help them with everything from searching for and learning about the vehicles, to scheduling a test drive and getting their financing in order.
As for the contactless test drive program, the OEM said consumers can search for the vehicle online and arrange for a test drive at a dealership, or they can have the vehicle dropped off at a location of their choosing.
“Customer satisfaction includes new factors in the current context — safety being a top priority — and we want Infiniti customers to feel comfortable whether they decide to stay home, or go to the dealerships,” said Dobbs.
More information about the program can be found here.
