Automakers are building configurations of vehicles that could negatively impact OEMs and dealers. Doug Betts, President, Automotive Division at J.D. Power calls certain configurations — the less desirable ones — “unicorns”. “If you’re building configurations of a vehicle that are inherently undesired by the buyers…you’re going to clog up your sales pathway and you’re gonna lose velocity in your dealership, stop ordering, because the cars aren’t moving and it’s gonna make a big problem worse.” (Source: Forbes) Read the original article…
