Automakers in the U.S. are offering attractive incentive programs to consumers as OEMs deal with the impacts of the novel coronavirus pandemic. General Motors, for example, released a program advertising loans at 0% interest across its entire fleet. “‘Keep America Rolling’ was a far broader program than had ever been seen before,” said CNBC. “Other automakers soon followed and car sales quickly rebounded.” Dealers are also trying new things — like shifting to having more or all of the buying process done online. (Source: CNBC) Read the original story…
