Audi announced a new social media road trip initiative that allows consumers to virtually “drive” through Australia’s countryside. “The Drive is a digital concept that allows customers to experience the pleasure of the open road from the confines of their home, and to hopefully offer Australians some tranquillity and mental wellbeing during these uncertain and unsettling times,” said Audi’s chief customer and marketing officer, Nikki Waburton. CarAdvice describes it as the “next-best-thing to actually getting out on the open road.” (Source: CarAdvice) Read the original story…
