In April, Cox Automotive Canada said it would bring Kelley Blue Book, a leading provider of vehicle valuations in North America, to Canada.
True to its word, the company recently introduced two bilingual industry solutions for dealers to the nation: MarketLens and Pricing Service.
“We are continuing to transform the Cox Automotive ecosystem here in Canada, delivering an expansive full-suite of automotive solutions that put customer ease of use and operating efficiencies at the centre of every decision,” said Maria Soklis, President of Cox Automotive Canada. “Bringing Kelley Blue Book to our Canadian clients is a great example of this commitment.”
For MarketLens, dealers must identify the VIN or year/make/model of a vehicle to receive access to industry values for their business, while Pricing Service integrates Kelley Blue Book values into a dealer or OEM website, mobile app, inventory management system, or loan origination platform for a more customized experience.
The Canadian offerings include retail value, private party value, auction value, and trade-in value.
“With the launch of Kelley Blue Book vehicle valuations, Cox Automotive Canada continues to strengthen and add value to its current solutions,” said Kelley Blue Book in a news release. “In addition to MarketLens and Pricing Service, Kelley Blue Book values will replace Manheim’s Market Report (MMR) and power Dealertrack’s TradeDriver solution.”
