Porsche Digital, a wholly-owned subsidiary of Porsche AG, is expanding its North American reach to Atlanta, Georgia, where it will build its second U.S. office and sixth worldwide.
The new Atlanta Porsche Digital will open August 1 at the headquarters of Porsche Cars North America, and will focus on two main areas: the customer portal My Porsche, and a digital sales platform for new online commerce and digital services.
“The digital Porsche customer experience has to be as superb as the car itself, which is why we are continuing to speed up our transformation from purely a ‘hardware’ maker to a software company as well,” said Klaus Zellmer, President and CEO of PCNA. “The Atlanta team will collaborate with the global project organization from a local market perspective to make sure the best new digital tools are also customized to our users.”
Porsche said the new building will allow the team to work together in a creative and vibrant environment using the latest technology, while also being close to the core business. The company expects to have around 45 employees in the U.S. within the next year.
“North America is home to both a highly engaged Porsche enthusiast base and some of the world’s leading tech talent,” said Stefan Zerweck, Chief Operating Officer of Porsche Digital GmbH. “It makes sense to deepen our team capabilities and our business roots in this market.”
Porsche Digital is just one example of automakers exploring new areas of business to boost the consumer experience and ensure their survival in the future.
