Dealer-FX, a Toronto, Ont.-based customer experience management provider, has been selected as the preferred marketing partner of Mitsubishi Canada, which means it will be providing digital marketing services for the OEM’s Canadian dealer network.
“Nearly 90 per cent of vehicle shoppers do some research online before actually setting foot in a store. It’s crucial for dealers to be in front of potential buyers at all steps in the purchase decision process,” said Gary Kalk, President & CEO of Dealer-FX. “We’re pleased to extend our existing relationship with Mitsubishi Canada in providing proven digital marketing solutions for their dealer network.”
The ONE Platform from Dealer-FX features seven solutions that uses advanced data analysis and mobile applications to provide convenience, transparency, and trust to consumers, while also increasing efficiency, profitability, retention and brand loyalty to OEMs and dealers. The seven solutions, all integrated, are: Connect, Schedule, Check-In, Inspect, Engage, Check-Out and Retain.
The company typically works directly with each dealership to help them build a marketing strategy that will engage their audience. Some of the advertising solutions that Dealer-FX will provide Mitsubishi Canada dealers include Social Media Advertising, Search Engine Marketing, Social Media Management, Email Marketing, Conquest Email Marketing and Reputation Management.
“We are encouraging our dealer network to use Dealer-FX in hopes that we can provide our potential customers with the smoothest possible consumer journey experience, and as a result, increase the likelihood of getting those customers into dealerships,” said Steve Carter, Director of Marketing at Mitsubishi Canada.
