ADESA is modernizing its marketplace with the recent launch of ADESA Simulcast, which aims to provide customers with a more seamless and efficient auction experience.
The company is working with Auction Frontier to transition to the platform from its current ADESA LiveBlock one. The Simulcast platform is powered by Auction Frontier’s Velocicast: a cloud-based auction simulcast solution.
“At ADESA, we are investing in a more seamless, efficient customer experience by accelerating the modernization of our simulcast marketplace and ADESA.com,” said John Hammer, president of ADESA. “Our customers want more functionality and more intuitive features when participating in our online auctions.”
Hammer said working with Auction Frontier is helping the company improve its online experience and that of customers in-lane. This is due in part to enhanced displays showcasing condition reports, and bidding activity of all lanes throughout the sale.
“This initiative is also providing other process efficiencies and helping enable our new VirtuaLaneSM and multi-site sales,” said Hammer.
The company is launching its Simulcast platform on its ADESA.com/.ca websites, and its mobile app. For details regarding the Canadian schedule for the launch, click here.
