Focusing on industry trends
Sejal Pietrzak, President & CEO
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Sejal Pietrzak, President & CEO
Automotive CRM software provider DealerSocket sailed into the NADA Show on the momentum they had build over the previous year, thanks to three key areas of focus.
Over the past year, DealerSocket has reviewed their innovations, product enhancements and overall our strategy. “What we wanted to do was three core things: number one was really focused on the customer experience and ensuring that their experience throughout their buying journey (including the in-dealership experience) was fantastic,” said Sejal Pietrzak, President & CEO of DealerSocket.
The second, she said, was to ensure their software was able to help dealers with sales velocity and volume, as well as closing rates. Their third key focus had to do with the auto retail industry and margin compression: their dealer customers are looking for ways to become more profitable and improve operating efficiencies.
The company offers four product families: CRM, inventory, DMS, and websites and digital marketing. Pietrzak said they received numerous questions about their products from both existing customers and brand new dealers who are curious about their offerings. “We’re getting a lot of great feedback.”
“We are seeing a lot of signed contracts here at the show — which has been fantastic, and a lot of great interest for us as we’re following up on these mega trends,” said Pietrzak, referring to the company’s three key areas of focus.
“The investments we’ve made in our software as well as in our service and our support — we have great results in the momentum that we are seeing here. This past weekend (at NADA) was just one piece of what we are feeling as a company, and so we are looking forward to a great 2019.”
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