Kia Canada is teaming up with Ontario-based Car Media 2.0 to help promote its certified pre-owned (CPO) online vehicle merchandising.
Car Media 2.0 is a provider of high-resolution digital photographs for new and used vehicle listings. Its recent partnership means Kia dealerships across Canada will be able to utilize Car Media 2.0’s photo capture services (their Premium Full & Self-Serve options) to promote the carmaker’s CPO listings on Kia.ca and other 3rd party marketplaces.
“We’re excited to continue providing our dealers with new and innovative products that exemplify the high quality standard Kia Canada endeavours to deliver to our valued customers on all New or CPO vehicles,” said Stephane Lubin, Manager, National Remarketing and Certified Pre-Owned, Kia Canada.
The partnership also ensures that Kia’s CPO listings feature Car Media 2.0 Car Vids platform, which can help accentuate Kia vehicle features and specifications. This in turn helps encourage participating CPO Kia dealers to further communicate the value proposition and benefits of Kia’s CPO program.
“This new relationship affords Kia Canada and their dealer network with Car Media 2.0’s state-of the-art merchandising tools that will strengthen and enhance the Kia CPO brand nationally,” said Randy Price, Head of Accounts & Strategic Partnerships, Car Media 2.0.
Car Media 2.0 was founded by Bart Tecza (president) and has been operational for more than six years. One of its main goals is to get car shoppers excited about the vehicles they are looking at online.
