Much attention has been given to the customer experience at Pfaff Subaru’s new 22,000–square foot dealership in Ontario’s Guelph Auto Mall, which is now open to the public.
The dealership is embracing the group’s next-generation customer experience, which means it will provide customers with its best, fair market-price up front and it will ensure ensure vehicles are sold without hidden fees.
“I’m so excited to be opening a dealership in the community where I was born and raised,” said Paul Cullen, a Guelph native. “Subaru is a brand ideally suited to the Guelph community, which cherishes the great outdoors and active lifestyles.” He adds that bringing the dealership to the Guelph market with the Pfaff group behind it “feels like a real homecoming.”
Customers will also deal with one point of contact — a commission-free sales representative to help reduce the pressure that both the salesperson and the consumer may feel during this process. A money-back guarantee and exchange policies are also anticipated to ease consumer minds when shopping for a car.
Pfaff Subaru also wants consumers to feel it’s easy and fast to deal with the service department. Furthering that concept is the ability for customers to book service appointments online with one of their 10 available service, detail, and alignment bays.
The dealership employs 28 people from the local community, some with automotive experience and others with experience from the hospitality, financial-services and high-tech sectors.
