CARFAX Canada, one of the country’s leading sources of automotive information, is powering a new pricing tool available on Kijiji Autos, an all-new standalone automotive property with its own site and app designed to make car shopping easier for Canadians. (CNW Group/CARFAX Canada ULC)
Kijiji Autos is getting a new pricing tool powered by CARFAX Canada — complete with its own site and app, all of which is designed to simplify the car shopping process for Canadians.
The feature will be integrated with Kijiji Autos. It is expected to both improve the car shopping experience and help used car sellers set competitive prices for their vehicles. The added bonus here is that Canadians may feel more at ease when shopping for a car, because they can review insights based on vehicle data from CARFAX Canada.
“In addition to already being the exclusive source of vehicle history information on Kijiji Autos’ platform, we’re proud to now also power their price analysis tool with our comprehensive valuation data,” said Mark Rousseau, President and General Manager, CARFAX Canada. “We’re thrilled to partner with Kijiji Autos on this initiative because we’re aligned in our mission to help Canadians navigate the used car buying and selling process with ease and confidence.”
Following up on that comment, Leanne Kripp, Director of Autos at Kijiji, said they asked Canadians what they should focus on when designing the platform, and transparency was identified as both a key pain point and opportunity in the car shopping journey.
“By integrating CARFAX Canada data into our price analysis tool, we’re able to provide millions of Canadians with a greater level of transparency that will empower them to feel more confident in their car buying journey,” said Kripp.
