RSR Global is celebrating its 20th year in the automotive business.
Founded in 1998 under the name Roy Speed & Ross Ltd, the company built up its success through its flagship brand GLOBALi, initially working hard to find early adopters of a “new and innovative” F&I offering across Canada.
“This milestone really does make me proud,” said Karey Davidson, President & CEO at RSR Global. “We have persevered and grown and I have to credit the hundreds of loyal dealer customers and amazing staff that surround me, most of which have been with me now over ten years, some longer.”
The company built up one dealer at a time until their GLOBALi brand became the status quo in theft deterrent product offering. It’s unique theft identification branding labels were installed on well over five million vehicles in Canada, according to the company’s news release.
In 2009, the company experienced a difficult situation when turbulence struck the automotive sector and dealers ended up closing and cutting costs nationwide. The company adapted, diversified and modernized. They became more efficient at servicing their Canadian dealer network, and worked to keep pace with new technologies, and the new realities of the dealer landscape. In 2012, they re-branded to RSR Global and launched a suite of F&I dealer solutions.
“Our greatest strength at RSR, has been the ability to change and make moves that work in parallel with industry needs,” says Davidson. “It certainly is the entrepreneurial atmosphere and attitude within this organization that has allowed us to adapt at the right times, using the right ideas.”
The company continues to diversify its offering. In 2018, RSR Global launched its sister company OGI Digital (Online Guided Intelligence), which delves into the realm of dealer online marketing, research and buying solutions.
