Leader Auto Resources (LAR) has named Nathalie Lanctôt as Director of Sales for Quebec.
The announcement was made by Robert B. Issenman, President and CEO of the Quebec-based car dealer buying group, which has been described as the largest of its kind in North America.
“At LAR, Ms. Lanctôt will be responsible for the Quebec sales team. She will help the team develop their full potential towards reaching the expected targets,” said LAR in its news release. “One of her priorities will be to focus on dealer needs and services, ensuring unparalleled savings for them.”
Lanctôt previously held the position of Director of major accounts at Jobboom and Autonet, and was most recently the Senior Sales Manager at Yellow Pages. She is described as having demonstrated strong leadership and organizational skills, along with a “great” ability to rally people.
LAR is dedicated exclusively to franchised new vehicle dealers in North America and has more than 1,850 dealer members from distribution centres in Quebec, Newfoundland, British Columbia and New York. The group also launched a Dealer’s Collision Technology Institute in Montreal in the fall of 2017.
