U.S.-based company Clutch, whose technology platform enables vehicle subscriptions, has announced the addition of three new dealership partnerships: Fields Auto Group in Glencoe, Illinois; Park Place Dealerships in Dallas, Texas; and Prime Motor Group in Westwood, Massachusetts.
“Subscription access is becoming a primary offering for the automotive industry,” said Clutch in its news release, adding that vehicle subscriptions via its platform are now available in 26 states across the U.S.
According to Clutch, the company’s platform is capable of providing:
- A white-label solution that extends the customer relationship outside of the showroom and into consumers’ driveways.
- Management of vehicles using the technology platform, which uses artificial intelligence to assign the right vehicle to every subscriber while maintaining a low ratio of vehicles to paying subscribers, thus keeping costs in check.
- Data on subscribers’ needs and behaviours. The platform learns, remembers and anticipates what is important to every subscriber in order to build deep, trusted relationships.
- Subscription workflow tools to facilitate easy operational integration and delivery.
Clutch is among a growing number of companies offering subscription vehicle services. Although they are based in the U.S., many such companies can also be found in Canada. The movement reveals a broader image about how the auto retail industry is shifting away from the idea of owning a car as it strives to meet changing consumer needs.
