Digital marketing provider Search Optics has teamed up with Hyundai Auto Canada and its Innocean Worldwide Canada agency to implement a multi-tier digital marketing strategy across all of the Hyundai dealerships in the country.
“It’s a privilege and honour to partner with Innocean and Hyundai Auto Canada to achieve a level of digital marketing integration that the automotive industry has never seen before,” said David Ponn, Chief Executive Officer, Search Optics. “Through transparency, trust and shared audience insights, we’re breaking down the barriers that traditionally prevent OEMs from engaging with their dealers to build effective brand consistency in the market.”
The project, currently in its launch phase, will establish a “single-source digital marketing solution” that will help ensure brand consistency across corporate, dealer advertising associations (DAA), and dealership communications throughout Canada. One of the results of the strategy, according to the company’s news release, will be the alignment of the dealership’s marketing efforts on brand and DAA initiatives. The strategy will also help dealers both meet and exceed their monthly sales targets, and offer a more powerful and connected customer experience.
“We’re excited to leverage Search Optics’ proven track record to implement a program that strategically supports our business goals,” said Hamilton. “This synergistic effort impacts all of our dealers across the country in terms of revenue and marketing ROI, and has already generated impressive results.”
Search Optics launched a three-month pilot program in 2017 for the strategy and discovered that a major dealership group managed to achieve a near 70 per cent increase in website conversations, along with an 87 per cent boost in appointment requests, a 50 per cent jump in web traffic, and a 14 per cent increase in sales.
“These results were realized utilizing the integrated program’s full range of channels, including search, display advertising, social media, SEO and analytics,” said Search Optics in its news release.
