DMT Group has announced the launch of a digital platform meant to offer Subaru customers a better online experience.
The digital lead management technology provider teamed up with Subaru Canada on the DIGITAL! Interview platform project, which allows online visitors of the carmaker’s website to engage and chat directly with a sales consultant. Consumers will be able to connect with over 90 Subaru dealers across the country, in real-time, when researching and shopping for a vehicle online.
“The ability to have potential customers chat directly with a sales consultant from a local dealer in real time is a game changer for our business,” said Don Durst, Senior Vice President, Operations of Subaru Canada. “It will undoubtedly change the automotive experience and our dealers are looking forward to the increase in leads and business as a result.”
The platform benefits both customers and dealers by providing a “personalized, seamless experience” for consumers when searching for a new or used car, and by helping to boost lead volume and customer engagement (early in the sales funnel) for dealers. It also improves their chance of converting online consumers to in-store visits, according to the DMT Group news release.
“There is no other platform like this available to auto dealers,” said Glen Demetrioff, President and CEO of DMT Group. “While most digital chat providers simply collect lead information for later follow up, DIGITAL! Interview connects customers to your sales team in real-time to instantly convert chats into an appointment.”
