Digital marketing agency Adtaxi has announced the launch of a new omnichannel optimization platform known as Quantum at the Digital Dealer Conference and Expo in Orlando, Fla.
The algorithm uses machine learning to drive cross-channel optimizations and provide digital advertisers with “superior” performance, according to an Adtaxi news release.
“The name ‘Quantum’ represents the individual building blocks that feed into how we optimize campaigns — each one unique and customized to the advertiser,” said Chris Loretto, EVP of Adtaxi. “We understand how the most granular pieces of data work together to impact overall success, and driven by this concept, the new algorithm will enhance performance to provide even greater value for advertisers.”
The company plans to offer their omnichannel solution to automotive advertisers first before expanding the service to ecommerce and other campaign businesses in the near future. Adtaxi says the platform has already provided dealers with impressive results.
“We have seen a considerable uptick in digital conversions, leading to more visitors walking through the door of our dealership — all resulting in higher sales numbers, and one of our best January months ever,” said Shane Fouch, General Sales Manager of Byers VW and Byers Subaru in Columbus, Ohio.
The Quantum platform is considered by the company to be the next evolution of its proprietary platform, which seeks to find efficiencies in the bidding process and drive conversions over clicks, among other things.
