Genesis Motors Canada has announced the launch of its 19th Canadian agency distributor, located in the Okanagan Valley of British Columbia.
Known as Genesis Kelowna, the new agency distributor will serve the Okanagan Valley while also acting as a consumer touch-point for the brand in the region. It is currently being operated by the Kot Auto Group.
“Our expansion into the British Columbia interior reinforces Genesis’ commitment to delivering a unique and human-centred automotive experience to consumers across Canada,” said Michael Ricciuto, Brand Director of Genesis Motors Canada.
Genesis Kelowna will offer a similar experience to that of its other markets across Canada, which includes an at-home demonstration of the vehicle for customers and the ability to make purchases through the Genesis at Home service or online.
“We’re thrilled to bring the Genesis experience to the Okanagan,” said John Kot, President of Kot Auto Group. “Residents of Kelowna and the surrounding area can now experience our unique Genesis at Home service and discover Genesis’ portfolio of world-class vehicles.”
The company also aims to build a 5,000 square-foot boutique-style showroom on Cary Road in Kelowna, B.C., by 2020 to further enhance the consumer experience.
