ABSC Board of Directors names new Executive Director

The Board of Directors of the Automotive Business School of Canada (ABSC) has named Jason Dale as its new Executive Director, according to a Georgian College news release.

“I am thrilled to be joining the team at Georgian College to bring my years of industry experience to contribute to the continued success of the Automotive Business School of Canada,” said Dale, who brings more than 20 years of experience in automotive management to the position.

In his previous role, Dale was the General Manager of Pfaff Volkswagen but he also held leadership positions with Chrysler, BMW (through the Quinn Automotive Group) and Pfaff in new and used car sales and operations, leasing, and parts and service. He has also been a part-time faculty member of the ABSC in the Automotive Dealership Management (AUDM) graduate certificate program since 2015.

“This combination of industry connections and academic experience is exactly what we were seeking for this important leadership position,” said Dr. MaryLynn West-Moynes, President and CEO of Georgian College. “Jason has built a well-deserved industry reputation for leading successful teams and providing exemplary customer service and will bring these important abilities in support of our students and partners. As a key member of faculty, he is already an ambassador for the ABSC, Georgian and our students,” she added.

Dale’s role includes acting as the point of contact for the ABSC Board of Directors, and automotive industry partners like the Canadian Automobile Dealers Association (CADA), the Automotive Industries Association (AIA) of Canada, Ontario Motor Vehicle Industry Council (OMVIC) and more.

His responsibilities also extent to include leading full- and part-time ABSC academic programming with a dedicated team composed of faculty staff, and ensuring the continued success of the Georgian College Auto Show.

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