Automotive advertisers are one of the biggest groups taking advantage of converged TV and video advertising, according to a new report from Videology. “Canada Video Market at a Glance Q2 2017” shows that the number of all advertisers deploying cross-screen campaigns rose by nearly 77 per cent last quarter.
The report found that 55 per cent of campaigns ran across multiple screens, most notably PC and mobile (47 per cent). Campaigns that used mobile grew by about 20 per cent from Q1.
Other key findings include:
- 100 per cent of all campaigns run in Q2 made use of demographic targeting, while 66 per cent used domain targeting.
- Most campaigns were bought on a guaranteed CPM basis.
- 15-second spots were used more often than 30-second spots, growing by 40 per cent from Q1.
“Today it’s top of mind for advertisers to reach their audiences wherever they are consuming content,” said Mark McKee, SVP of North America, Videology. “Leveraging a holistic advertising strategy across screens is proven to be one of the most effective ways to reach the right audiences.”
Find more details, and the full report, here.
