New trade-in valuation platform gaining momentum

Tradesii, a recently launched trade-in valuation tool is quickly gaining industry traction, as more than 250 dealers across Canada have signed on in the first three months since its release. Built by the London, Ont. automotive industry technology tools provider Mobials Inc., the off-the-shelf tool for dealer websites or larger vehicle aggregator sites is powered by valuation data provider, Canadian Black Book and has captured over three per cent of the country’s dealer market since April.

Launched as the exclusive on-site trade-in valuation tool available to more than 3,000 dealers on, Tradesii keeps web traffic on site, passes high quality, convertible leads to dealers while providing a positive consumer experience, said Marty Meadows, President, Mobials Inc.

“We’re in a right now world,” said Meadows. “Consumers want information right now and if you don’t supply it to them in 10 seconds or less on the dealer’s website, they’re going to leave and go somewhere else.”

Meadows pointed out that Tradesii was built by Canadians for the Canadian dealer perspective and uses “the most trusted brand in the country — Canadian Black Book — for values.”

Approximately 10 per cent of Kijiji-generated leads are coming directly through Tradesii with twenty per cent of those consumers being transitioned into actionable leads, said Meadows.

Consumers who visit the dealer website or larger vehicle aggregator sites, can look up their vehicle’s trade-in value by providing their contact information.

The average asking price of similar vehicles listed on is part of the Tradesii report. Leads are passed to the dealer with the specific vehicle details searched for during the website visit.

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