Customers who have leased, financed or purchased a vehicle through the Mercedes-Benz Canada dealer network will be able to access a “unique concierge service”, assisting them with ticket purchases for Live Nation events across the country.
The multi-year partnership between Live Nation Canada and the Mercedes-Benz Canada dealer network, announced April 11, presents customers with the Mercedes-Benz Star Access concierge service, allowing them to reach a concierge between 11 a.m. — 7 p.m. EDT, to book Live Nation event tickets, said a news release.
In a separate program called Mercedes-Benz Star Access VIP, the luxury car dealer network “will be able to create unique experiences for their customers by raising the visibility of the Mercedes-Benz brand on digital screens at Live Nation events through “dynamic and layered creative that comes alive through a sound-wave animation,” using the slogan “Be Moved”, said the release.
“This partnership with Live Nation is about celebrating our passion for performance,” said Virginie Aubert, Vice President of Marketing at Mercedes-Benz Canada. “‘Be Moved’ plays on both the literal and figurative meaning of the word, making a bold statement about the Mercedes-Benz brand, while also extending an invitation for concert-goers to embrace, enjoy and be inspired by the live music experience.”
