A software provider says it has developed the technology that gets rid of the “guesswork” when it comes to predicting who is ready to buy a car. Infiniti (and other OEMs) have partnered with automotiveMastermind, an industry predictive analytics and marketing automation technology firm, to boost sales across its U.S. dealerships.
Infiniti will combine the company’s proprietary algorithm with its own DMS information and thousands of data points from social media, product, customer lifecycle and financial history to determine a customer’s “Behaviour Prediction Score” (BPS), said automotiveMastermind in a news release.
According to the company, the higher the score is out of 100, the greater the likelihood that the customer will purchase a vehicle.
“Dealers cannot rely on pricing or new design elements alone to increase sales — with Mastermind they are able to use sophisticated technology to let them know exactly who is ready to buy,” said Andrew Gillman, Vice President of Sales and Marketing for automotiveMastermind.
The technology provides sales teams with customer-specific talking points to their desktop and mobile devices and can also be paired with personalized, micro-targeted predictive marketing campaigns that are specific to each consumer, said the release.
“Our success lies in determining the motivating factors for each individual person. As soon as a dealer partner on-boards our technology they see immediate gains in retention and sales,” said Gillman.
