TRADER adds photo solution to online listings

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5-auto-trader-650Vehicle listings with multiple photos on autoTrader have 10 times more engagement than those without, found TRADER Corp. That’s why the company is now offering a 360-degree photo solution that enables car shoppers to see multiple high quality photos of vehicle listings online from different angles.

Developed with partner Egos Ventures, Capture360० allows dealers to render 360-degree spin views of the vehicles for their online vehicle listings, all from their smartphones.

“Capture360० will accelerate our dealers’ ability to showcase their inventory on, in a very unique way,” said Robert Rath, Vice-President of Business Development at TRADER, in a written release.

“This innovative 360० photo view technology and partnership was developed to create a consistent viewing experience for car buyers,” said Bruno Francois, CEO at Egos Ventures, a provider of 3D image processing technologies. “Buyers will be able to seamlessly look at vehicles from all angles, without being restricted to single frame views.

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