Online reviews fuel Dealership of the Year Awards

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The 2016 Dealership of the Year Award winners and finalists have been named by Mobials and autoTRADER.ca in recognition of consistently high online consumer experience reviews. This year’s Franchise National Winner is Boyer Chevrolet Lindsay of Lindsay, Ontario, and the Independent National Winner is Haldimand Motors of Cayuga, Ontario.

Franchise Provincial Finalists include Sherwood Honda (Alberta), Coastline Mazda (BC), Murray Chevrolet (Manitoba), Moncton Honda (New Brunswick), O’Regan’s Toyota Halifax (Nova Scotia), Parkway Honda (Ontario), Experience Hyundai (PEI), Elite Kia (Quebec), and Saskatoon Motor Products (Saskatchewan).

“These dealerships are market leaders who recognize the benefit and power of online consumer reviews and the positive impact it can have on their business,” says Robert Rath, vice president of dealership products and business development at autoTrader.ca, Canada’s largest automotive online marketplace.

Mobials is the software developer powering Reviewsii.com, a car dealer review website that uses an algorithm factoring a dealership’s average 5 star consumer rating and the total number of reviews written about the dealership during a calendar year.

Reviewsii is available to dealerships across Canada. Interested dealers can sign up for free at www.reviewsii.com.

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