Leading digital marketing solutions provider Search Optics, which provides specialization in the automotive sector, has announced a partnership with Los Angeles, Calif.-based Kayne Partners — the growth private equity group of Kayne Anderson Capital Advisors, L.P., a $24 billion alternative investment firm.
The investment by Kayne Partners provides substantial financial support for Search Optics to further develop its custom marketing solutions and strengthen its presence within the automotive industry. At the same time, it aims to identify opportunities and expansion in growth markets and industries. Search Optics has witnessed over 40 per cent annual financial growth over the past five years and the investment by Kayne Partners is seen as aligning with Search Optics’ plans for future growth in the digital marketing arena.
“As a leader in the digital marketing space, we are always looking at opportunities to differentiate and strengthen our company, which is why we’ve engaged with Kayne Partners,” said David Ponn, CEO, Search Optics. “Through our discussions, it became clear to us that Kayne Partners shared our passion and mission for growth and continued success of providing strategic, results-driven marketing campaigns led by real people to our clients.”
“Kayne Partners has a strong track record of partnering with leading, high growth companies, and we are excited about our partnership with Search Optics and their management team,” added Doyl Burkett, partner, Kayne Partners Fund. “We believe the automotive industry will continue to move towards more efficient and effective digital marketing initiatives, and Search Optics is uniquely positioned to help their customers take advantage of this industry shift.”
